Introducing Señorita THC Beverages at Total Wine & More Locations Across the Midwest

The rollout of Señorita, a line of hemp-derived THC-infused beverages, marked the introduction of a new product category to retail shelves in select Midwest markets. Working closely with the brand, our team launched a large-scale, in-store sampling campaign at Total Wine & More locations across the midwest.

Over the course of consistent activations, brand ambassadors focused on both consumer engagement and education—providing hands-on sampling of chilled servings while explaining key aspects of the emerging THC beverage category, including product features, effects, and responsible enjoyment, to help customers unfamiliar with this space make informed choices.

This multi-location initiative demonstrated Prestige Promotion Group's ability to execute thoughtful, education-driven activations in high-volume retail environments—building consumer familiarity and confidence through strategic partnerships, trained ambassadors, and ongoing sampling that aligned with new product launches and category development.