Sampling ZOA Energy at the NCAA Division | Men's Basketball Championship in Wichita, KS

The high-energy atmosphere of the NCAA Division I Men's Basketball Championship—better known as March Madness—provided the perfect setting to introduce fans to ZOA Energy, a line of zero-sugar energy drinks. During the First and Second Rounds hosted at INTRUST Bank Arena in Wichita, Kansas, our team engaged enthusiastic crowds over multiple exciting days. As thousands of attendees cheered for bracket-busting games and tournament action, we delivered hands-on sampling experiences—passing out ice-cold samples and sparking positive interactions right in the heart of the festivities.

This fast-paced, fan-filled event demonstrated Prestige Promotion Group's skill in creating seamless, on-site activations that connect products with passionate audiences in high-profile, seasonal environments—driving engagement through strategic planning, energetic brand ambassadors, and targeted consumer touchpoints.